How To See Who Viewed Your Videos On Instagram

By Amily Smith Last updated Mar 15, 2023

Whether you are using a personal account or a business account, Instagram is a very effective tool for reaching people. If you use Instagram to expand your business or your audience, you must optimize your performance there, which entails gathering data. How many people view your posts and watch your videos is one of the most critical pieces of information.

A video’s basic popularity can be easily checked. By looking at a video’s plays, views, or followers, for instance, you can quickly determine how popular it is on Instagram. By comparing those views to those of other uploaded videos, you can then determine how well it did with your audience.

How to Check Plays/Views on Instagram Reels

Instagram Reels by default allows you to view the number of times your videos have been watched or played. When it comes to Reels, Views is now referred to as “Plays.” It’s not difficult to check the number of plays on one of your Reels.

Go to your profile by clicking the “profile icon” button on the bottom right.

Select the video that you would like to check the view count.
Scroll to the bottom to view the number of “Likes” it has. Tap on “## likes,” where “##” denotes a number, to view the number of plays it has.

The “### plays” count (previously known as “views”) represents the total number of times the Reels video was watched for at least three seconds. It’s crucial to remember that video loops count as well. The video can be viewed multiple times by the same person. Your views are included in the calculation of plays.

Note: Prior to November 19, 2015, there were no view counts available for videos.

How to Check Views of an Instagram Story

You can post videos to Instagram Stories in addition to Reels. Your followers can view your Stories for a full 24 hours. Following that, they automatically vanish and are added to your archive. The term “Views” is still used for stories instead of “Plays,” as it is for reels.

To find out how many people have watched your IG Story video, do the following:

On the “Home” page, Tap on “Your Story” in the upper left-hand corner.

While your IG Story plays, tap on the “Activity” icon in the bottom-left corner.

An “eye” icon appears, showing the number of views. To see who actually viewed your IG Story, check out the “Viewers” section on the bottom half of the screen.

You can see the total number of views and the users who viewed your video when you post a video through your Instagram’s Story. Views are not counted during replays, and you do not count as a view if you watch it yourself.

How to Check Your Video Views in an Instagram Business Account

You must upgrade to or create an Instagram business profile if you intend to take your Instagram account seriously. With this action, you gain access to Instagram Insights and a much wider variety of analytical tools than you would with a regular account. You can then see how many people have watched your IG video.

How to Find Your Metric

Finding your metrics is simple:

Tap on your “profile” icon in the bottom-right section.

Select the video you want check views on.
Tap on “View Insights” below the video. The insights page loads where you can see all the data for your video and check its views.

The most fundamental indicator of how popular your video is is the number of views. As was already mentioned, Instagram counts views after three seconds of viewing time, which gives an indication of how well a video is performing. If you’re investing time and resources into creating high-quality content, you need to know if it’s working. You can measure the effectiveness of your content using Instagram Insights metrics. Additionally, it offers followers, reach, and impressions.

Instagram Video Views FAQs

Can I see Instagram people/profiles that viewed my video post?

The answer is that you can see who watched your video on Instagram Reels. You are only able to see the number of views for an Instagram Story. You can, however, see which people liked your story. You can use tools to see what content is most popular and which posts are read by more people. If you’re using a business account, these metrics will assist you in expanding your reach and gaining more followers.

Can I watch my videos to increase their view count?

Yes, you can increase your Instagram video view count by watching it yourself, is the quick answer. This function, however, is limited to Instagram Reels. Your Instagram story’s views and any replays by third parties are not taken into account. Use one of your other accounts to watch your videos for longer than three seconds if you are truly motivated to get more views.

Conclusion

In conclusion, knowing how many people watched or played your Instagram video is a useful tool, especially for those using it for business or professional purposes. It’s also useful to know who has watched your Instagram video, but this feature is limited to Instagram Reels.