How To Run Spark Ads on Tiktok? A Marketer’s Guide
TikTok advertising assists brands in reaching out to younger, content-hungry demographics. Follow these crucial guidelines to begin creating your own winning TikTok ads.
TikTok evolves constantly. Luckily for companies and marketers, TikTok has always prioritized advertising. TikTok’s early ads were restricted. Users would watch videos uploaded to TikTok Ads Manager amongst other content. As TikTok grew, so did brand advertising choices. TikTok Spark Ads debuted in 2021.
So, what exactly are Spark Ads? And what makes them such an effective marketing tool? In this article, we’ll look at TikTok Spark Ads in greater detail. This includes investigating how you can use them to achieve your marketing objectives. TikTok Spark Ads are displayed in the For You Page (FYP) in between other content . They’re intended to look and feel like natural TikTok videos, which they are. This is the brilliance of Spark Ads. You can promote organic content to a targeted audience (with the creator’s permission).
Learn why TikTok spark ads are crucial and how to utilize them to promote user-generated content that mentions your company, goods, or services in this article.
What Are TikTok Spark Ads and Why Should You Use Them?
TikTok is more than just a short-lived trend among millennials. The well-known app has nearly 700 million users and has risen to the top five social media networks in the world.
While TikTok encourages businesses and marketers to create TikToks rather than traditional advertisements, this isn’t a novel idea. Without advertising on TikTok, marketers run the risk of not connecting with millions of new leads and potential clients. So what distinguishes spark ads from other TikTok advertisements?
Marketing professionals typically have to film and upload videos themselves in order to create TikTok ads. The TikTok Ads Manager is then used to monitor the advertisement’s performance.
Although user-generated content (UGC) posted by actual customers and consumers often carries more weight and establishes more credibility in the eyes of others, video ads posted by brands to promote a product or service work well. Introducing TikTok spark ads.
TikTok spark ads allow you to promote published organic UGC in addition to your own original organic content by linking to it and running it in a spark ad.
Your spark ad’s viewers will be able to:
- Tap the call-to-action (CTA) button or the ad’s video caption to visit your landing page.
- Tap the profile photo or nickname, or swipe left to view the TikTok profile.
- Tap the ‘+’ sign on the profile photo to follow the account.
- Some users will be able to tap on the music element to visit the music page.
You receive three main benefits from Spark ads:
- Save time by avoiding the constant design and production of new advertising creative. Instead, you pick a TikTok video from the vast collection of previously uploaded content on the website.
- Utilize UGC to capitalize on social proof.
- Easily and quickly form alliances with powerful TikTok users.
Interested? Here’s how to get started running spark ads for your business.
#1: Choose a TikTok Video to Sponsor
Search for TikToks that mention or showcase your brand or product using the Discover feature. You can discover a collection of content to take into consideration by searching for your company name, hashtag, and TikTok username.
Check to see if a TikTok video is already performing well before investing money in it. Look for a post that receives likes, comments, and shares on a regular basis.
Both the marketer and the creator of the video are required to take action in order to set up a TikTok spark ad campaign.
When you’ve discovered a video you want to sponsor, get in touch with the creator and request their permission to run advertisements and their video sponsorship link. Make sure to mention the window for running your advertisement in your offer. You have a choice of 7, 30, or 60 days. The creator must set the status of their video to “Available” for ads once you’ve reached an agreement.
It’s important to remember that marketers can sponsor TikTok videos made by their marketing team in addition to content created by people who do not work for their brand. This choice might also be successful for you if you have a sizable and enthusiastic team.
Note: On occasion, a creator may reach out to you by sending you the video code for their work. For instance, if someone is wearing clothing from your brand in their typical TikTok video, they might get in touch with you about a sponsorship opportunity. If you’re interested, you can reach an agreement and go ahead with making a spark ad that would feature the video and also include a link to your company or product.
#2: Get Access to the TikTok Video
The creator will open the video, tap the three dots, swipe to the right through the options in the pop-up menu, and then tap the Ad Settings icon to grant you permission to access their video.
They must enable Allow Advertisers to Promote This Video after selecting the checkbox to signify their acceptance of the Advertising Content Terms of Service.
The next step is to tap the Generate Code button and select the authorization window for the video’s use in a Spark ad.
Finally, they’ll tap on the Copy Code button to get a unique code to send to you.
Note: To access Settings and Privacy if this is the creator’s first time working with ads, they must tap on the hamburger menu in the top-right corner of the TikTok app. Before sharing access to the video, they must tap on Privacy and turn on Ad Authorization.
#3: Add the TikTok Video to Your Spark Ad Post Assets in TikTok Ads Manager
Once you have the video code, go to the Assets section of your TikTok Ads Manager and select the Spark Ad Posts tab.
The Apply for Authorization button should be tapped.
Enter the unique code the creator sent you in the search field and tap on Search.
When you verify you have the proper video, tap on Confirm.
The video will now show in your Spark Ads Post assets.
#4: Set Up a TikTok Spark Ad
Open the Dashboard section, tap the Create Ad button, and select Custom Mode to launch a spark ad.
You can select one of the following goals at this point:
- Auction ads for Reach, Video Views, Engagement, Traffic, Conversions, and App Installs
- Reservation ads for Reach and Frequency
Select your advertising goal, then go over the specifics of ad group setup. Select Continue.
Select the Spark Ads option from the Ad section, then enter the necessary information for your ad, such as the copy, website link, call to action, tracking information, etc. To see all of the videos you’re permitted to use, tap the +TikTok Post button.
Tap the checkbox on the video you want to promote, then tap Confirm.
When the video populates in your ad, tap Submit.
#5: Analyze TikTok Spark Ad Performance
The first step is to use a spark ad to sponsor a TikTok video. You must track the effectiveness of your advertisements as a marketer. This will help you make decisions about things like which videos you keep sponsoring or which creators you keep working with.
Through the TikTok Ads Manager Reporting section, you can follow your TikTok marketing campaigns.
TikTok restricts the analytics data you can look at because you’re sponsoring a public video that’s frequently owned by someone else. Observables include:
- Paid taps: The number of taps on the CTA button and ad caption
- Paid likes: The number of likes the video creative received within 1 day of a user seeing the ad
- Paid shares: The number of times your video creative was shared within 1 day of a user seeing the ad
- Paid followers: The number of new followers gained within 1 day of a user seeing the ad
- Paid profile visits: The number of profile visits the ad drove during the campaign
- Music taps: The number of taps on the music disc icon and music title
Depending on the objective you select, you will track different KPIs. For instance, if you want to increase sales, you should monitor cost to determine whether the revenue from your advertisement outweighs your expenditure.
Extending the Run of Your Spark Ad
Simply get in touch with the creator if you want to keep running a successful video advertisement. If they consent, they can open the video, tap the three dots, swipe right to see more options at the bottom of the pop-up, tap the ad settings icon, and then tap the Extend Authorization Period button to specify the desired time frame.
3 Ways to Use TikTok Spark Ads
Spark ads can be used in many different ways, including to increase brand lift, drive traffic, grow your following, and generate leads. Here are a few instances of successful brands on TikTok.
Promote Employee UGC With TikTok Spark Ads
The marketing strategy of the French gaming app Lanslot is centered on developing a close relationship with its users. Spark ads were the ideal answer when the company wanted an organic strategy for attracting users to the app.
The CEO of Lanslot used his account to make videos about the gaming app, the games, and how to play them since he was already an avid TikTok user. The brand then promoted his videos using spark ads.
Promote Influencer UGC With TikTok Spark Ads
Waterproof shoe manufacturer Vessi sells its products directly to customers. The business teamed up with well-known Canadian TikTok user Kris Collins, who already has 25 million followers. Vessi used spark ads to extend the reach of a video that Collins had posted on her account in order to reach a larger audience and gain more exposure.
Isle of Paradise is a well-known manufacturer of natural and animal-free cosmetics. The business collaborated with five well-known TikTokers to produce TikTok videos showcasing the use of Glow Drops. The company then used spark ads to advertise those videos, directing viewers to the Sephora website where they could buy the item that the content producers had used in their videos.
Promote Your Own Organic Content With TikTok Spark Ads
Instead of promoting other people’s content, Kayo Sports used spark ads to increase the visibility of its own TikTok account’s original, organic content, which featured regular sports fans during the Bathurst 1000.
Conclusion
Making the most of your advertising and marketing budget is a priority for marketers.
Spark ads combine the effectiveness of paid advertising’s reach and targeting with the engaging, natural content that TikTok users are drawn to. You can now sponsor organic content that other users have already posted, eliminating the need for marketers to create their own video ads specifically for TikTok.
Utilizing content that has already been created by others to establish a more personal connection with your audience through sponsored spark ads on TikTok can save your company time and money.
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