Digital Marketing Trends in 2022 has changed dramatically in comparison with 2022. The last year’s difficulties with the pandemic have influenced the online marketing industry profoundly, and the change is not over yet. Major platforms have changed their privacy policies completely to ensure better security and improved user experience. Not only are new ways of engaging the audience with your marketing campaigns necessary but also updated methods of finding target viewers. With the gradual elimination of cookies by Google, advertisers will need to discover new ways of addressing potential clients. More information on digital advertising trends in 2022 will be covered in this article.
Read: Top 5 online marketing books to read today
Check The List of Digital Marketing Trends in 2022
- Personalizing Your Advertisements without Cookies
- Voice Searches
- Video Advertising
- TikTok
- Mobile Game Ads
- Chatbots
- Virtual and Augmented Reality Technologies
- User Reviews
- Messengers
- Image Search
ad
1. Personalizing Your Advertisements without Cookies
Google Chrome has already made a statement regardless of banning cookies starting from 2022. As this company basically owns the browsing industry, it is safe to say that cookies will be gone for good. This is bad news for advertisers as cookies allow finding target audiences based on user searches and offering only interesting content. This is why new user identity alternatives to 3rd-party cookies are emerging for facilitating digital marketing. These are some of the methods you can use to replace cookies:
Birds
Privacy Sandbox is a solution offered by Google itself. Different API options are emerging on this platform to improve digital marketing. They allow showing relevant ads without collecting specific user data and web searches. This means more security and convenience for Internet users. These API solutions are called Birds because they come as acronyms that resemble bird names. TURTLEDOVE is the one designed by Google, but there are some other options proposed by different companies. They
include:
- Sparrow
- Dovekey
- Parrot
- FLoC
- Spurfowl
- Pelican, etc.
Universal ID
This is an additional ID utilized by various platforms to expand the reach of the marketing campaign online. This is a cross-platform solution, which is even more developed than cookies.
2. Voice Searches
Modern smartphones and virtual home assistants allow quick and convenient voice searching. This technology continues to improve every day, and more users start to prefer this method over inputting text to find necessary information. Voice search optimization is a must if you want to appear in top searches.
3. Video Advertising
This is a classic yet incredibly popular and effective solution for digital marketing. Especially in the state of the pandemic, it became difficult to showcase products or services during special events. Video ads are accessible for both advertisers and viewers. Social media platforms are some of the best outlets for digital marketing right now.
4. TikTok
Modern advertising requires modern solutions, and it is impossible to talk about social media without mentioning TikTok in 2021. This video platform has gained more downloads at the beginning of the year than any other application ever. Viewers are eager for engaging video content in the form of short clips; so, make sure to jump on this trend to build an incredibly efficient promotional campaign. Learn how to record and edit videos in TikTok.
5. Mobile Game Ads
Adverts posted within mobile games were quite profitable already, but their efficiency skyrocketed after 2020. Because of the pandemic, many more users started downloading even the simplest games to deal with stress and kill some time.
6. Chat Bots
Live chat is the best solution to have on your website for improving user experience. However, to eliminate any wait or cover up for the lack of chat operators, it is advised to have a nice chatbot. It should be able to answer the most common questions and help users with the easiest tasks.
7. Virtual and Augmented Reality Technologies
Everybody loves interactive features, and both VR and AR can be used in digital marketing for better results. Everybody owns a smartphone nowadays, and it is so easy to offer some additional AR features that clients can try with their cameras. Even the simplest technology that will make your mascot appear after scanning a QR code on the product can be very beneficial.
8. User Reviews
Another important part of digital marketing and building a good image for your brand is receiving positive user reviews. For many people, online reviews provide an additional push to actually visit a certain website or buy products and services. Encourage your audience to leave helpful and positive reviews online.
9. Messengers
Using social media messengers is a great way of connecting with the audience and providing an easy way to receive feedback. You can use messaging apps both for mailing adverts and answering questions.
10. Image Search
Image searching is another easy way of providing useful info and engaging target users. By investing in image SEO, you can reach out to a whole new niche of users that search results with the help of pictures.
ad
Comments are closed.