Ever since its early days in the middle of the 20th century, marketing has been an essential part of media and business. There is a whole psychology behind advertisements, whether they are on TV, radio, streets, or, nowadays, online.
With the rapid change in trends and marketing methods, keeping up to date is crucial. If you are in the world of, let’s say, online gaming, staying in the loop is highly advised. Visiting a well-operating BTC casino of a website that is popular for being intuitive and easy to use. Others that do not fulfill the users’ needs and wishes will not succeed with the competition that’s always on the rise.
How does marketing affect people?
Effective marketing is based on human nature and storytelling. The people behind marketing campaigns usually work towards their goal with one thing in mind – sales. The point of marketing is advertising a product or a service. People will buy your product or service only if they feel connected to it, which happens through marketing. They need to feel something, similar to our response to art, which resonates within them and persuades them to spend money.
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Some of the most common and old reliable motifs and techniques in marketing are sex, prestige, happiness, and an overall feeling that with your product, their life will somehow become better. Your job as a marketing specialist is to reach them and make them feel like they need whatever is being sold.
Learning about marketing
As the marketing industry developed, so has the ingenuity behind it. Today, a good idea is a first step, but you can’t become great at marketing only by having great ideas. This is why good marketing specialist, besides their degree, constantly works on themselves and improves their knowledge.
Otherwise, you would end up behind the world’s newest trends, and with today’s mass media, this can happen in a very short period. So, you need to stay alert and ahead of everyone else and the marketing trends if you want to be successful. People can learn from virtually anything and everything, especially when we take into account the new trends making technology more immersive and better.
Best marketing books to learn from
Coworkers, competitors, and media moguls can inspire you, but the place to actually pick up useful information has always been a book.
This is why we have compiled a list of the top five online marketing books every marketing specialist and anyone interested in this field of work should read.
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The Cluetrain Manifesto – Rick Levine
Starting from the basics that most of us tend to forget or overlook, Rick Levine reminds the readers of where it all starts. Focusing on what exactly makes a brand successful and how a certain brand can have and hold power over the audience and customers, it really is an essential read for every person in marketing.
The Brand Gap – Marty Neumeier
Another back-to-basics read, Marty Neumeier’s The Brand Gap talks about creating and maintaining a brand from zero. This is a more than useful read by a renowned online marketing specialist and author for everyone thinking of becoming an entrepreneur. Make sure to check out his other books as well.
Connected: The Surprising Power of Our Social Networks – Nicholas Christakis and James Fowler
Connected explores the psychology behind social media and its impact on people and interpersonal relationships. Christakis and Fowler dig deep into the things all social media users either never think about or take for granted.
Business Model Generation – Alexander Osterwalder and Yves Pigneur
Business Model Generation is a more hands-on book than dry theory. With numerous tools and exercises, it is aimed at both new and experienced business owners and marketing specialists. Osterwalder and Pigneur also tackle the idea of self in the world of marketing, as well as offering concrete and specific advice and ways how to organize your time and work more effectively.
Selfie – Will Storr
In his book Selfie, Will Storr explores the idea and image of the individual in the modern and postmodern world. In the era where social media is deeply intertwined with the image we present to the world of us, we often forget that it shapes the way we see ourselves as well.
This read is more of a social study and a psychological analysis than an online marketing guidebook. However, it can help us understand the thinking behind every social media post. With this knowledge, it will be much easier to come up with effective online marketing strategies.
Conclusion
As you can see, marketing is all around us. In the selfie, you just liked, as well as the choice of shoes someone is wearing on the street. A good online marketing expert will learn how to spot these seemingly minute things and utilize the acquired knowledge in their next big campaign – And books always help.
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