TikTok, the unconventional powerhouse in the realm of social media, has truly disrupted the landscape, becoming a game-changer in its own right. With its innovative features and widespread popularity, this platform has captured the attention of marketers and brands alike, as they vie for a slice of its influence and humorous appeal. With a staggering 850 million active users worldwide, businesses are eager to harness TikTok’s potential and make their marketing efforts a resounding success.
However, cracking TikTok’s success code goes beyond simply posting content. While creativity remains paramount, the timing of your posts plays a crucial role in achieving maximum reach and engagement. Understanding the ideal time to post on TikTok can be a challenging endeavor, requiring careful analysis and consideration.
To assist you in determining the optimal posting times for your brand on TikTok, our comprehensive exploration of the platform has unveiled valuable insights. By leveraging our findings and incorporating long tail keywords such as “TikTok marketing strategy,” “increasing audience reach,” and “ideal posting times,” you can elevate your TikTok marketing efforts and enhance your brand’s visibility on this vibrant platform.
Why Does the Best Time to Post on TikTok Matter?
If you’ve been using TikTok for a while, you probably already know that getting featured in the “For You” section has turned out to be the ultimate goal for influencers, brands, and creators.
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You see an endless stream of videos in the “For You” section that the algorithm has selected based on how you’ve used the app in the past. Videos that appear in this section attract a larger audience and more interaction.
In a nutshell, the solution to every TikToker’s question about “how to get views on TikTok” can be found in this section.
But how does this relate to the ideal time to post on TikTok?
Therefore, the algorithm chooses videos for the “For You” section according to a number of factors, including user interactions. Videos with a high number of likes, shares, and comments are more likely to appear in the “For You” section.
Now that the majority of your audience is active on TikTok, how are you going to keep the interaction wheel turning if your posts aren’t even appearing in the following feed?
The likelihood that your post will receive fantastic engagement and appear in the “For You” section will increase if you post at the right time.
But keep in mind what’s most crucial.
You won’t benefit from the best timing if you don’t produce high-quality content. Use popular hashtags, effects, songs, and collaborators to create scroll-stopping TikTok videos because the algorithm favors videos that are watched through to the end.
What is the Best Time to Post on TikTok?
On TikTok, we discovered that there is no ideal time to post.
Yes, there isn’t a one-size-fits-all approach—or should I say, a one-time-fits-all strategy—to determining when to post. And this holds true for all social media sites. View our most recent research on:
- When should I post on Instagram?
- when is the ideal time to tweet
- When to post on Facebook most effectively
- When to post on LinkedIn at its best
- The ideal moment to upload to YouTube
It’s because no influencer or brand on TikTok has the same target market. Every audience spends a different amount of time on the platform to watch content, in a similar manner.
The average best time to post on TikTok, however, will calm the spluttering lips of those who are curious about the best time to post on the app.
Use the average best time reports to start identifying the time that suits you the most. There is a decent chance that these ideal times will benefit you greatly.
In order to find your unique best time to post on TikTok, let’s first look at the study done by Influencer marketing hub, which identifies a few prime times to post:
To sum it up, the best time to post on TikTok is between 6 am to 10 am and 7 pm to 11 pm, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.
How Can You Find Your Best Time to Post on TikTok?
It’s difficult to say whether your company would benefit from the typical best time to post for a variety of businesses, based on data from various companies in other parts of the world.
Even so, knowing the typical best posting times will be very helpful when you first start sharing videos on TikTok.
On the other hand, if you have been using TikTok for a while, it is time to explore the analytics section to determine the ideal time to post specifically for your TikTok profile.
Let’s go over the process step-by-step so you can never miss an engagement opportunity to post on TikTok at the best time.
Step 1: Switch to a TikTok Pro Account
Before we get started, you must upgrade your free Tiktok account to a pro account. On a TikTok Pro account, you can only view the comprehensive profile analytics you need to determine when it is best to post.
the following steps:
By tapping the three dots in the upper right corner of your profile page, navigate to the “Manage my account” section.
Click the “Switch to a Pro Account” link located within the section.
Additionally, select your business category before clicking “Done.”
Once you are done with all the steps, a dialogue box will welcome you to your pro account. Now you will be able to see the “Analytics” section in your Settings menu.
Exploring your Analytics section is the following step. Three tabs, Overview, Content, and Followers, make up TikTok’s analytics section.
You must first determine where your audience resides in order to ascertain the ideal time to post on TikTok.
Step 2: Find Your Top Territories
When determining the best time to post on TikTok, especially when serving a global audience across time zones, it is essential to identify the top regions where your audience resides.
It will enable you to choose a time when the majority of your audience will be online and ready to consume your content across multiple time zones.
Go to the “Followers” tab and scroll down to view the “Top Territories” to see where your audience is located.
Look at the illustration above. The US has the most followers, followed by Australia, and then a variety of other nations make up the remaining followers.
Unfortunately, TikTok only separates the territories data based on countries, not specific cities, like Instagram does. It poses a challenge for marketers whose target market is spread across nations with various time zones.
The same is true for the US and Australia. States in both nations have different time zones.
If, for instance, you have followers in New York City (EST) and California (PT), posting once-a-week will prevent you from receiving the engagement from one of those followers. The fellow Californians won’t see the video because they would still be in bed at 7 a.m. EST.
Not to worry. In the following steps, there is a method to exit this metric black hole.
Step 3: Check When Your Followers are Most Active
The Follower activity metric is yet another intriguing feature in the TikTok analytics section. You can use it to determine the times and days that your audience was most active.
Isn’t that wonderful?
Scroll down in the Followers tab to find the “Followers Activity” representation. Here, you can view the number of followers who were active on a specific weekday. It is clear that this account experiences consistent follower activity throughout the week.
You can also see the number of followers active during any particular hour of the day for that week, which helps to further clarify the picture. The following image demonstrates how follower activity increased over time from 11 am to 7 pm.
Similarly, by looking at your account’s weekly and hourly data, you can zero down on the best time to post on TikTok for better engagement.
Step 4: Leverage Data of Your High-Performing Content
The last step to finding your ideal TikTok posting window is to monitor the success of your previous content.
Find out if there is a relationship between the day and time that your content is posted and how well it performs.
The “Content” tab of TikTok analytics provides in-depth analysis to determine how well the content you have posted over the past seven days has performed.
Numerous performance indicators, including the number of likes, comments, shares, reach, and average watch time, are displayed for each post.
Additionally, you can determine how much traffic your video receives from the “For You” and “Following” pages, as well as the number of views it receives from various international locations.
When you’ve sorted through all of the top-performing content, look at the time and date it was posted to see if you can spot any patterns.
For instance, if you posted all of your high-performing data between a certain time period on Tuesdays and Fridays, voila! You’ve just learned when it’s best for you to post on the platform.
Step 5: Create a Spreadsheet for Tracking
You must make a spreadsheet to keep track of the performance of all of your content because TikTok only gives you post-performance data for the previous seven days.
You can make wise decisions if you have access to a month’s worth of the best TikTok post-times data. In your spreadsheet, you can monitor the following metrics:
- Posting Day and Time
- Video Title
- Video Likes
- Video Comments
- Video Reach
- Video Shares
- Video Average watch time
- Video Views
- Traffic Source
- Primary and Secondary Audience Territories
You can review your tracking data after a month or quarter to determine which days and times produced the best results. Choose a good time to post on TikTok.
You can learn which of your articles generates the most playtime and traffic from the “For You” section by performing this exercise and which ones are underperforming.
Here is an illustration of a TikTok tracking spreadsheet:
How to Effectively Use Multiple Best Times to Post on TikTok?
It will become clear that there is no one ideal day or hour as you search for the best time to post on TikTok. Every brand has multiple opportunities to get their followers the most exposure possible on TikTok.
And thankfully, that’s the case.
You wouldn’t want to live in a society where your brand only has a limited amount of time or days to interact with customers.
It can become quite hectic for a social media manager managing multiple client accounts, though, to post at various best times.
Simply add multiple time slots in its content scheduler for various hours throughout the day and across months, based on your preferred time.
Every time you write a post and add it to the queue, it is scheduled and published automatically during the specified time slots.
The same applies to each client account.
How to Effectively Use Multiple Best Times to Post on TikTok?
Like any other social media network, TikTok’s algorithm is constantly evolving. If you’re still having trouble choosing the best time to upload your videos to TikTok, you might want to experiment with various times based on the activity of your audience and previous video interactions. Based on your analytics and prior high-performing video metrics, create a spreadsheet listing the times when you were most productive working on your content. Now, schedule a few videos in each of these various time slots to see which one suits you the best. You can adjust and experiment with different time slots to increase engagement and video views because you are the one who knows your followers the best. But don’t post on TikTok on the worst day of the week. If you post on the wrong day, your video will receive fewer views and have a shorter TikTok viral time.
The best TikTok posting times for each day varies in interesting ways:
- The best time to post on TikTok on Monday:- 6:00 AM, 10:00 AM, 10:00 PM
- The best time to post on TikTok on Tuesday:- 2:00 AM, 4:00 AM, 9:00 AM
- The best time to post on TikTok on Wednesday:- 7:00 AM, 8:00 AM, 11:00 PM
- The best time to post on TikTok on Thursday:- 9:00 AM, 12:00 PM, 7:00 PM
- The best time to post on TikTok on Friday:- 5:00 AM, 1:00 PM, 3:00 PM
- The best time to post on TikTok on Saturday:- 11:00 AM, 7:00 PM, 8:00 PM
- The best time to post on TikTok on Sunday:- 7:00 AM, 8:00 AM, 4:00 PM
The worst time to post on TikTok:
- The worst time to post on TikTok on Monday:- 11:00 AM to 9:00 PM
- The worst time to post on TikTok on Tuesday:- 10:00 AM to 12:00 AM
- The worst time to post on TikTok on Wednesday:- 9:00 AM to 10:00 PM
- The worst time to post on TikTok on Thursday:- 1:00 PM to 6:00 PM
- The worst time to post on TikTok on Friday:- 4:00 PM to 4:00 AM
- The worst time to post on TikTok on Saturday:- 12:00 PM to 6:00 PM
- The worst time to post on TikTok on Sunday:- 5:00 PM to 6:00 AM
Note: that all of these times are Eastern Standard Time (EST). Use a tool like “The time zone convertor” to convert these timings in accordance with the location of your audience.
Additionally, you can use a social media scheduling tool to plan out your posts in advance if your audience is spread across several time zones. Without having to log in at odd hours, you can make sure that your content goes live on social media by scheduling videos.
The Best Times to Post on Tiktok by Location
There appear to be only one study on TikTok at the moment, in contrast to the best time to post on Instagram, which has been the focus of numerous studies. According to a study, we discovered the following: Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m. are the ideal times to upload to TikTok by location. Here are some resources where you can learn when it’s best to post on TikTok.
Best time to post on TikTok Australia.
In Australia, check out the peak time to post on TikTok videos and shorts along with the best days to post on TikTok.
- Mon: 6 am / 10 am / 10 pm
- Tues: 2 am / 4 am / *9 am
- Wed: 7 am / 9 am / 11 am
- Thur: 9 am / *12 pm / 7 pm
- Fri: *5 am / 1 pm / 3 pm
- Sat: 11 am / 7 pm / 8 pm
- Sun: 7 am / 9 am / 4 pm
Best time to post on TikTok Philippines
In the Philippines, check out the best time to upload TikTok videos and shorts.
- Monday: 3:30 pm, 7:30 pm, and 7:30 am
- Tuesday: 11:30 am, 1:30 pm, and 6:30 pm
- Wednesday: 4:30 p.m., 5:30 p.m., and 8:30 a.m.
- Thursday: 6:30 pm, 9:30 pm, and 4:30 am
- Friday: 2:30, 10:30 pm, and 12:30 am.
- Saturday: 8:30 pm, 4:30 am, and 5:30 am
- Sunday: 4:30 pm, 5:30 pm, and 1:30 am
Best time to post on TikTok Canada.
In Canada, check out the peak time to post on TikTok videos and shorts along with the best days to post on TikTok.
- Mon: 6 am / 10 am / 10 pm
- Tues: 2 am / 4 am / *9 am
- Wed: 7 am / 8 am / 11 am
- Thur: 9 am / *12 pm / 7 pm
- Fri: *5 am / 1 pm / 3 pm
- Sat: 11 am / 7 pm / 8 pm
- Sun: 7 am / 8 am / 4 pm
Best time to post on TikTok USA
The following are the results in Eastern Standard Time.
- Mon: 6 am/10 am/11 pm
- Tues: 2 am/4 am / *9 am
- Wed: 6 am / 8 am / 11 am
- Thur: 9 am / *12 pm / 7 pm
- Fri: *5 am / 1 pm / 3 pm
- Sat: 11 am / 7 pm / 9 pm
- Sun: 7 am / 8 am / 4 pm
Best time to post on TikTok Germany.
In Germany, check out the peak time to post on TikTok videos and shorts along with the best days to post on TikTok.
- Mon: 6 am / 10 am / 10 pm
- Tues: 2 am / 4 am / *9 am
- Wed: 7 am / 8 am / 11 am
- Thur: 9 am / *12 pm / 7 pm
- Fri: *5 am / 1 pm / 3 pm
- Sat: 11 am / 7 pm / 8 pm
- Sun: 7 am / 8 am / 4 pm
But, how do you know where your audience is based? Let’s find out.
How to find your own best time to post on TikTok?
The average best times listed above are a great place to start, but if you’re using TikTok for a while, it’s time to find your best time to post on TikTok to get more views on TikTok. You can do that by digging into the analytics section of your account.
For deciding your best time to post on TikTok, you need to get answers to the following questions:
- Where is your audience located?
- When are they most likely to be on TikTok?
- At what time are your followers most active?
- Which of your posts received good engagement?
Frequently Asked Questions
Conclusion
Harness the power of TikTok’s engagement potential as newer brands of all sizes flock to this vibrant platform, aiming to make a significant impact on their businesses. To succeed, it’s essential to go beyond mere posting and focus on captivating content. Discover your best time to post on TikTok to connect with your target audience effectively. Stay proactive in finding optimal posting times as your profile and audience expand. Simplify the process by using download.zone to schedule your TikTok videos and reach viewers across different time zones. Maximize your reach, engagement, and growth on TikTok with strategic timing and compelling content.
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