How To Use Instagram Memes To Increase Engagement

The Main Use of Instagram Memes To Increase Engagement

Memes Establish Authenticity

Social media is all about perfection. When your followers browse through their Instagram feed, all they see is a series of pristine products and people with ideal lifestyles. At first sight, these images have an aesthetic appeal and are pleasing to the eyes. However, over time it gets monotonous.

Since memes do not appear staged, your followers are more likely to consume them because of their authenticity. Memes give your followers a break from the monotonicity of social media and this is something that they appreciate. If you can create a meme on a subject that your followers will connect with, they are likely to engage with it.

Memes Inspire Comments

As a brand with a social media presence, you will be familiar with your followers liking your posts. However, if your content rotation is all about product images, usage videos, and lifestyle clicks, you cannot expect your viewers to have anything to say in the comments section. Adding memes to your content strategy gives your audience something to talk about.

If you can come up with humorous memes, your followers will chime in with witty comebacks. The Instagram algorithm is such that the enhanced activity on the comments section will cause the post to rank higher and appear on the feeds of more people. That way, memes will get you the brand visibility that you had always dreamt of.

Memes Prompt Tagging

Social media marketing strategies require you to post content regularly to establish brand familiarity. However, regular posting of visual content makes it difficult for you to get your audience to share the image.

With memes, you give your viewers something that they will enjoy. This leads them to think of friends and family members who will also enjoy the post and tag them. As the meme gets the required shares and tags, you will see a significant boost to the post’s engagement.

Participate in Viral Events

To come up with effective social media marketing plans, you need to be on your toes and keep up with the digital viral moments. With memes, you can join trending online conversations and give a boost to your brand visibility.

You can repurpose relevant and popular memes in a way such that you insert your brand image into them. That way, you become a part of a larger conversation while giving your followers some fun content to relish.

Now that you are aware of the advantages of incorporating memes in your digital strategy, the next step is figuring out how to create quality memes. Creating memes is a unique journey, and every individual or brand will have hacks that worked for them. While there is no sure-shot at success, here are some tips that will help you in the initial days of your meme-making journey.

Be Original in Your Content

More than 30 billion pieces of content are shared on Facebook every day. If you want your memes to stand out, you need to put on the creative hat and think of innovative content.

Studies have established that more than 60% of internet users are responsive to meme templates. If you can create unique, original, and relatable memes, your followers are likely to enjoy your content and spread the word among their peers.

Start with Basic Before and After Memes

Before you get down to experimenting with meme content, it is safe to start with classic memes that never fail to impress. Depending on your business genre, try to create before-and-after memes wherein you establish a funny take between expectations and reality. Pop culture sources will give you the due inspiration, and you can then brainstorm your way to fresh content. Do not hesitate to explore unspoken or controversial topics while creating these memes.

Be Confident About Awkward Shots

A look at some of the most popular memes would tell you that they got popular because of their awkward poses. Evil Kermit, Bad Luck Brian, and Scumbag Steve are all highly awkward and famous. If you are looking to expand your meme game and have a one-of-a-kind expression, do not shy away from capitalizing on it.

Use Meme Templates

Conceptualizing and creating a meme is hard work, and the best way to simplify things is to use a meme template. InVideo and several other video-making tools have dedicated meme templates in their library. Depending on the type of meme you wish to create, you can choose a meme template and customize it to your taste.

Plan Your Meme Content

Once you decide to have memes in your digital marketing strategy, the next stage is planning your meme content. Spend time researching the type of content that your audience prefers. Then come up with hilarious memes on relevant subjects. Also, ensure that the meme template which you choose matches the taste of your audience and is not offensive in any way.

Do Not Shy Away from Cringe Memes

You will be surprised to learn that cringe memes have a much higher chance of standing out. If you are looking for prompt social media popularity, then cringe memes will help you achieve that. While leveraging cringe memes to grow your business, you should grow a thick skin and must be prepared for some sad or angry reactions in the initial stages.

Make Your Memes Memorable

In today’s world, the average Instagram user has the attention span of a goldfish. Unless your meme is witty, they will forget it minutes after reading. Try to pass your memes through multiple layers of quality checks before you post them online. Also, to improve the readability of your memes, make sure that you stick to simple, large fonts on a contrasting background.

• You may also like to read: How to create engaging video content to boost your brand

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