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Instagram Reels Vs. TikTok: Which Should You Choose?

Instagram Reels debuted in 2020 in an attempt to compete with TikTok. But which one should you use, is one better than the other, and is it worthwhile to use both? Is there a clear winner in the Reels vs TikTok battle? Continue reading to find out.

The inclusion of sharing video content is one of the most reliable strategies to get people to stop scrolling and pay attention to what you have to say. Short length videos make it much simpler for your followers to continue paying attention to your content from the very beginning to the very finish. Video-sharing platforms like Instagram Reels and TikTok are planning to enhance their channels so that content producers and companies can make better use of them. This is in response to the fact that 89% of marketers plan to strengthen their marketing strategy by using short-form video content.

Which platform do you find to be the most successful in the fight to improve your video marketing? Comparing Instagram Reels with TikTok in terms of their features, functions, and the kind of users they are designed to attract is the purpose of this essay.

Everything you need to know about Instagram Reels vs. TikTok will be covered in this article.

Video Length

On TikTok, videos can be as long as three minutes, but on Instagram Reels, they can only be as long as 60 seconds. Because TikTok’s maximum video length was 15 seconds up until recently, users were eager to draw attention to this significant difference.

On TikTok, videos can be as long as three minutes,

The 60-second time limit for Instagram Reels may seem short-sighted depending on the type of content you intend to upload.

Even though TikTok’s timestamp may favor longer content, Reels still gives you room for imagination.

While TikTok’s timestamp may favor lengthier material, Reels still allows you to be creative.


TikTok and Instagram Reels have very different editing interfaces.

Filters are very common on TikTok due to the wide variety of effects and themes offered. However, Instagram’s Effects library only contains a small number of choices and effects.

Any user of TikTok can have fun experimenting with the voiceover and effect features. Instagram Reels currently only allows users to record their own video or upload images from their camera roll; Duet and Stitch are not available.


Before it was formally made known to users, TikTok’s algorithm was a mystery. TikTok’s For You Page is tailored to your particular interests as opposed to Instagram Reels’ Explore Page.

When you use TikTok for the first time, the algorithm suggests content by rating videos based on a variety of factors, starting with the likes you give as a new user and adjusting for items you signal that you are not interested in.

The algorithm takes a lot of factors into account. There are many ways to interact with other users, such as through the videos you like or share, the accounts you follow, or the comments you post. The metadata of a video contains details like the captioning, sound effects, and hashtags of the video. Your device and account settings include things like your language preference, country selection, and device type.

The For You Page on TikTok takes into account all of these aspects to provide its users with the best recommended videos, personalizing each page for each user.

The algorithm for Reels on Instagram isn’t quite as developed as it is on TikTok yet. It’s unclear from the Instagram Reels Explore page whether the content you’re shown is based on your location or your interests.

You will be notified if your Reel is featured in Explore. Instagram chooses a few public reels to show you in order to help you find fresh, original content that will hopefully entertain and inspire you. No further information is provided as to the criteria used by Instagram to select the highlighted content. But if your Reel is highlighted, it’s possible that your video and profile will go viral!

Similar to TikTok, Instagram Reels increases your chances of having your content appear on the Explore Page the more videos you post.

Chances of Going Viral

How is going viral on TikTok different from becoming well-known on Instagram Reels? Although becoming a TikTok viral sensation is an exciting possibility, your Instagram account is already connected.

You probably have an Instagram Shop, highlights in your Instagram stories, and a ton of content in your feed if you’re a business or brand on Instagram. Your company will be exposed to a lot of potential customers if your Instagram Reel becomes popular.

A great way to increase your Instagram following without leaving the app is with Instagram Reels.


Although both TikTok and Instagram Reels offer the same kind of video, TikTok appears to have a younger clientele.

Compared to Instagram, TikTok has a more “anti-aesthetic” vibe. Brands, businesses, and influencers are more selective on Reels and sharing content that fits with their brand. Users of TikTok, on the other hand, care less about the appearance of their stream.

If you want to share movies with a larger audience and keep your brand’s online image consistent, Instagram Reels is a good choice. If you’re looking to engage in viral phenomena and target a younger Gen Z audience, TikTok might be a better option.


One of the biggest differences between the platforms is music. The Instagram music feature is currently unavailable to many business accounts on Instagram Reels.

If you want to publish a Reel with music on a business account, you must record and edit your own audio or video outside of Instagram. Whether or not corporate accounts will soon be able to use the music feature has not been addressed by Instagram.


TikTok advertisements aren’t used by small businesses as frequently as those on other social media sites, but they do have paid advertising options. On TikTok, you can currently find Branded Hashtag Challenges, Branded Effects, and In-Feed Ads.

Instagram Reels does not currently offer sponsored advertising, but businesses can work with creators and influencers to create branded content. Instagram has recently added branded content tags for Instagram Reels in an effort to ensure that creators explicitly state when they are creating promoted content.

When it comes to e-commerce, Instagram and TikTok are close competitors. TikTok recently announced a first-of-its-kind partnership with Shopify in order to assist its over one million merchants in reaching TikTok’s younger audience and generating sales. Retailers with access to the program will be able to sell products on TikTok through in-feed shoppable video advertising.

There are few things better than this. Through Shopify’s dashboard, you can manage everything from ad creation to targeting to optimization and monitoring. Businesses and brands involved in the product sales sector should pay attention. Here you can read more about the connection between Shopify and TikTok.


Both Instagram Reels and TikTok are focused on sharing vertical short video content, but which platform wins?

TikTok wins hands down when it comes to rapid growth and trendy content. However, the less crowded Instagram Reels marketplace provides an opportunity to expand your presence across the Instagram community. Choosing the best platform also depends on where your target market is located. Most millennials are familiar with Instagram, whereas Gen Z spends the majority of their time scrolling on TikTok.

To increase engagement, most businesses and content creators use both Instagram Reels and TikTok. Although the two platforms are identical, it is clear that they cater to different audiences. You can double your engagement and improve your discoverability by maximising your audience reach across Instagram Reels and TikTok.

Instagram Reels and TikTok can coexist—all you need is fresh and unique content for each platform to capture your audience. A good brand or content creator understands how to use various social media platforms to expand their reach and produce content that converts sales.

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