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How Much Does TikTok Pay + How to Go Viral on TikTok

You can find all kinds of content on TikTok, and the platform makes it simple to scroll through videos for a while. Did you know that users spend 68 minutes a day on average on the app?

But what are the benefits for the content producers? What does TikTok payout?

You’ve come to the right place if you’ve been wondering how much TikTok pays its creators for all of those endless scrolling hours and constant giggles.

So, How Much Does TikTok Pay?

TikTok is thought to pay between 2 and 4 cents for every 1,000 video views.


All of this can be credited to the TikTok Creator Fund, a program through which the company pledged $300 million to pay creators who use the platform and submit an application.

The number of factors determines how much money is given to creators:

  • The number of views.
  • The authenticity of the views.
  • Level of engagement.
  • Amount of content being published.

However, to apply for the creator fund, creators must:

  • Be based in the US, UK, Germany, France, Spain, or Italy.
  • Be at least 18 years old.
  • Have at least 10,000 followers.
  • Have at least 100,000 video views in the past 30 days.
  • Have an account that fits TikTok’s Community Guidelines.

Although some TikTokers claim that this model can be improved, the fact remains that the more videos you make, the more money you can earn.

  • Keep in mind that the creator fund pays between 2 and 4 cents for every 1,000 views to provide some context.
  • Accordingly, if your video received a million views, you could earn $20 to $40.
  • Additionally, if your video gained 10 million views and went viral, you could earn $200 to $400 from the creator fund.

The benefit of TikTok’s creator fund is that there are no restrictions; it all depends on how many views your videos receive.

How Much Does TikTok Pay?

How much do TikTokers make per 1,000 views? It’s estimated that the creator fund pays around 2 to 4 cents per 1,000 views.
How much money does one million TikTok views make? A creator who received one million views could make between $20 to $40.
How Much Does TikTok Creator Fund Pay? The Creator Fund has a combination of factors to determine each payment.
How Much Money Can a Viral TikTok Video Make? A viral video with 10 million views could get $200 to $400 from the creator fund.

Really, How Much Do TikTokers Make?

In 2023, the highest-paid TikTokers made the following sum:

Highest-Paid TikTokers in 2023

Creator Revenue
Charli D’Amelio $17.5 million
Dixie D’Amelio $10 million
Addison Rae $8.5 million
Bella Poarch $5 million
Josh Richards $5 million
Kris Collins $4.75 million
Avani Gregg $4.75 million


These TikTokers are probably earning large sums of money using methods other than the TikTok Creator Fund.

Typically, sponsored posts account for 30% to 50% of a TikToker’s income; some of them charge $100,000 to $250,000 per post.

There are a variety of ways to monetize your TikTok account, which is fortunate because it can be hit or miss.

Well, What Are Ways to Make Money on TikTok?

As we have seen, the TikTok creator fund is likely to only give you a small sum each month. There are a few options if you want to start earning big money as those TikTokers do.

Beyond the Creator Fund, these are some common ways to monetize your TikTok account:

  • Creator Marketplace is a TikTok platform that connects brands with influencers in the same niche so they can work together.
  • When you’re live streaming, invite your audience to send you gifts or tips on your account.
  • Collaborations and sponsorships: Speak with companies about possible partnerships and collaborations where they’ll pay you to promote their products on TikTok.
  • Affiliate marketing: Include an affiliate link to earn a commission when recommending goods and services.
  • Merchandise: Introduce your products and encourage your fans to buy them.
  • Create your own video platform and charge subscribers to access premium content.

What Are Ways to Make Money on TikTok

And Any Tips on How to Go Viral on TikTok?

You might be curious as to how a TikTok became so popular when one shows up on your feed with over 15 million likes.

The likelihood of your TikTok video going viral depends on a variety of variables, and it typically occurs when you least expect it.

You can, however, take steps to improve your chances of becoming a TikTok sensation.

Let’s take a look at a few of them.

1. Understand Your Audience

On TikTok, you can find a wide variety of content, which also means that the app has a wide variety of communities.

Therefore, it’s critical to understand your community’s makeup as well as the types of content they enjoy and share.

You should spend more time making exercise videos if, for instance, you notice that your daily yoga routine TikToks are receiving a lot more likes than your healthy recipe ones.

Users will start sharing and stitching your TikToks more readily the more you target your audience.

Additionally, since you’ll receive more views, you’ll have a greater chance of turning up on people’s For You or Discover pages, which raises your likelihood of going viral.

2. Promote Your Content

Cross-promoting your TikTok content on other social media sites, like Instagram, Facebook, and YouTube, is one way to draw attention to it.

To encourage your followers to visit your profile and watch the rest of your TikTok, share only the first few seconds of it on your Instagram story.

Additionally, it’s a smart idea to include a link in your TikTok profile and to share it on occasion so that users can follow you.

Remember to continue sharing your regular content on those platforms in addition to your TikTok.

3. Post Regularly

Since TikTok’s algorithm rewards users who post more frequently and drive more traffic to the service, you will need a schedule if you want to start appearing on people’s For You pages.

Although we acknowledge that TikTowing every moment of your life may be a bit excessive, it’s crucial that you post frequently.

As long as your content is still of high quality, you are free to schedule one TikTok post per day or even three per week.

Having a regular schedule will encourage your followers to check your page frequently to see if new content has been posted.

4. Use Hashtags

Do you remember when hashtags first appeared and people would saturate their posts with them?

They are still helpful, I suppose.

In order to get your content recommended to users, hashtags can help you target a specific audience or topic. This is so that the algorithm can correctly identify the subject of your video and recommend it to the appropriate viewers.

3 to 5 hashtags should be sufficient to convey your message, and avoiding the hashtag “#FYP” will ensure that fewer videos are competing with yours.

You can include the hashtags #boba #recipe #milktea in your video, for instance, if you’re creating a TikTok on how to make boba.

5. Collaborate with TikTokers

Working with other creators is another way to spread your TikToks’ reach.

By leaving comments on their videos and corresponding with them privately, you can begin to establish a connection with other creators in your niche.

You can then arrange to collaborate on sketches or challenges and post them on each other’s accounts.

Your videos will reach a new audience through collaboration with other TikTokers, who may eventually begin to follow you and enjoy your videos.

6. Keep Up With The Trends

It can be challenging to keep up with the TikTok trends because it seems like a new one emerges every day.

Take advantage of it if you are able to keep up with them, though.

Jump on the bandwagon when a new sound that everyone is using or a new challenge that everyone is taking up appears.

When scrolling through your For You Page, keep an eye out for patterns and trends. You can also visit the Discover page to find songs and hashtags that are currently popular.

Increase your chances of getting more views on your videos and being featured on users’ For You pages by posting TikToks in accordance with trends.

7. Encourage Interaction

Engaging with your audience can also help you get more views.

Encourage interaction by responding to comments and sharing TikToks that permit viewers to Stitch it or leave comments.

When users engage with your TikTok, there is a higher likelihood that they will be recommended to watch your videos again in the future.

And they’ll want to follow your content because they see you as a potential friend.

8. Keep It Short

Even though 3-minute videos can now be posted on TikTok, keeping it brief might be your best bet.

That’s because viewers can give shorter videos their full attention more readily than longer ones.

If you make a high-quality video that conveys your message in 15 seconds, viewers will probably watch the entire thing—and hopefully more than once.

You can produce more videos the shorter they are. This increases the likelihood that your videos will receive more views.

9. Add CTAs

Strong calls to action must be included in your content if you want readers to return (CTAs).

At the conclusion of your video or in the description, make it clear what you want your viewers to do next. You can request that they leave a comment about their favorite food or even Stitch your video with their preferred workout.

By including a CTA at the conclusion, you can keep viewers interested and entice them to return.

For instance, you could create a video sharing a personal experience and encourage viewers to check out the sequel on your profile or leave a comment if they’re interested.

10. Use Your Own Audio

To strengthen your relationship with your followers, you can also record your own audio on TikTok.

If you produce an audio that is entertaining and interesting and matches your content, the right audience will probably recommend it.

On other platforms, you can cross-promote your new audio, and you can also ask users to combine your TikTok with your original song.

For instance, some TikTokers will publish a “sing with me” challenge in which they produce a new audio with a beat and challenge other TikTokers to complete the song by stitching or duetting.

And since many TikTok audios can go viral overnight, maybe yours will be one of them.

11. Make It Funny

We comprehend that being funny comes naturally. But everyone has a sense of humor—at least we hope they do.

Making your TikToks humorous can inspire viewers to share and interact with your content.

Have you experienced a funny incident today that left you in shock? I TikTok it.

Did your brother ever tell you a joke when you were younger? I TikTok it.

The possibilities are endless, and you can always make someone smile.

Infographic: Making Money on TikTok – The Ultimate Guide

Infographic: Making Money on TikTok – The Ultimate Guide

Apply for TikTok Payments

When you satisfy TikTok’s payment requirements, your bank account won’t immediately begin to receive deposits. Applying for access to the Creator Fund is required first. Even if a user satisfies the prerequisites, TikTok reserves the right to reject them for any reason. Additionally, TikTok reserves the right to revoke your access to the Creator Fund at any time, though this rarely happens. Usually, violations of the Community Guidelines are the cause.

You must convert your account to a Pro Account before submitting an application for the Creator Fund. To do this, adhere to these steps.

  • Open your TikTok app and tap the “Profile” icon on the bottom right.

Open your TikTok app and tap the “Profile” icon on the bottom right.

  • Go to the account menu by tapping the three lines at the top right.

Go to the account menu by tapping the three lines at the top right.

  • Select “Manage Account.”

Select “Manage Account.”

  • Then “Switch to Business Account.”

Then “Switch to Business Account.”

When you have the correct account type, you can apply for the Creator Fund by using the following instructions.

  • Open your TikTok app and select the “Me” icon on the bottom right.

Open your TikTok app and select the “Me” icon on the bottom right.

  • Go to the account menu and tap the three lines at the top right.

Go to the account menu and tap the three lines at the top right.

  • Select “Creator Fund.”

Select “Creator Fund.”

  • From this menu, tap on “TikTok Creator Fund.”

From this menu, tap on “TikTok Creator Fund.”

Confirm your age and click “Agree” on the TikTok Creator Fund Agreement.

After reviewing your application, TikTok will let you know if it has been accepted. You have 30 days to reapply if your application is denied. You may reapply as many times as you like. Therefore, if you are rejected, just keep making.

TikTok Payments for Serious Creators

TikTok uses the Creator Fund to reward users who make frequent use of the app and work to grow a loyal following. The Creator Fund is seen by the company as a contract between it and its creators. Because of this, it is impossible to determine with certainty how much money you can make on TikTok. Those numbers are thought to be private.

You must be dedicated to producing content consistently and effectively if you want to earn a sizable sum of money. Many users who have access to the Creator Fund view TikTok as their primary source of income.

There is no cap on how much money you can make on TikTok once you get going. Payments on TikTok are not capped.


We saw that while some TikTokers think the TikTok Creator Fund could be better, it still has the potential to generate some passive income for users.

Utilizing a variety of techniques for going viral on TikTok is the best way to increase your earnings on the app. Like:

  1. Understand Your Audience
  2. Promote Your Content
  3. Post Regularly
  4. Use Hashtags
  5. Collaborate with TikTokers
  6. Keep Up With The Trends
  7. Encourage Interaction
  8. Keep It Short
  9. Add CTAs
  10. Use Your Own Audio
  11. Make It Funny

And if you’re successful enough, we might even be sliding into your DMs asking “How much does TikTok pay you?”.


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