How to Easily Create Quality TikTok Ads Like A Professional

Learn how to create TikTok Ads like a pro to reach broader audience.

By Amily Smith Last updated Mar 24, 2023

TikTok has a big audience, mostly made up of Gen Z and Millenials, but the number of people in older age groups is growing quickly. If the people you want to reach are young, you should definitely think about using this new social media platform.

Even if you’re targeting an older market, the viral effect may be worth it. When older generations witness kids using a social media platform, they become fascinated and want to try it too. When your audience arrives, you’ll already have a platform.

Going viral on TikTok and connecting with your customers in novel ways has never been easier with casual videos. You don’t always need a well-crafted, high-quality video ad. In fact, the more natural and spontaneous it appears, the better.

This article will show you how to make interesting TikTok ads like a pro without the use of pricey design software.

Why You Should Use Native Tools to Create TikTok Ads

TikTok offers a few tools that are intended to improve the creative process for TikTok ads in order to make it simpler for creators to produce effective video content for the platform. You won’t need years of video editing or advertising experience to create amazing things with the aid of these new creative tools.

You won’t have to spend money on third-party solutions to create your ads because these are native tools. In TikTok’s Ads Manager, everything you need to get going is at your fingertips. With the help of these simple tools, you can make an effective TikTok advertisement faster and more accurately. After all, you don’t want to waste money on ineffective advertisements.

Additionally, TikTok has developed a whole tool devoted to researching ads from other creators, as you’ll soon learn when reading about the Business Creative Center. It’s ideal for sparking creativity and determining what kinds of advertisements work best on the platform.

Here’s how to use these tools to enhance your TikTok video advertisements.

1: Find Ideas for TikTok Ads in the Future

If you’re going to spend money running TikTok advertisements, you’ll want them to be engaging and lead to sales. Start by conducting some research in the Business Creative Center to get your creative juices flowing and gain an understanding of the types of ads that are successful on the platform.

This tool was created by TikTok with marketers in mind, giving them yet another reason to think about using the platform for content creation. In order to capitalize on the current content trends, it allows you to instantly explore the top-performing ads.

Start by logging into your account on the Creative Center’s desktop website. Click Explore Now at the bottom of the page after logging in.

Top Ads, Trend Discovery, and Showcase can be found by selecting the Inspiration tab in the navigation bar when the Creative Center first opens. What you need to know about each of these tools is provided below.

Top Ads

You can view the top-performing auction ads that are currently playing on TikTok by going to the Top Ads tab. It’s beneficial to focus your search results for your industry in order to get the most out of this tool. By doing this, you’ll have a good chance of seeing the kinds of advertisements your rivals are running, giving you an idea of the competition you’ll face when creating TikTok ads.

You can filter data by location, campaign objective, upload source, video duration, and format in addition to the industry. You can then sort the pertinent videos by reach, engagement, view rate, and date range after applying your filters.

You can watch videos on TikTok directly in your browser, eliminating the need to take out your phone. Browse through to see which ones grab your attention. Any videos that stand out or would make an impressive advertisement should be noted so you can figure out how to incorporate them into your own ads.

Click on an advertisement to learn more about the advertiser and the response the advertisement has received (likes, comments, and shares). Based on the click-through rate, you can also see which frame of the video advertisement was the most valuable. You can make use of that data when including a call to action (CTA) in your TikTok advertisements.

Trend Discovery

Utilizing TikTok’s newest trends is the best way to gain exposure. By taking advantage of trends, you increase your chances of appearing on a user’s For You page, which leads to more views and conversions.

You can get a good idea of what’s popular by scrolling through TikTok. However, using the Trend Discovery tool, which is also found under the Inspiration tab, is the quickest way to conduct this research.

You can choose to view trending TikToks or hashtags when using it.

You can specify a date range (the last 7 or 30 days) and location to focus your search on the top TikToks of the moment. The number of likes, comments, and shares a video has gotten as well as its heat level (indicated by a flame) can also be used to sort this list. You can see what types of TikTok videos people are more likely to share with friends or on other platforms, which is useful if you want to, say, increase shares.

To view the caption and learn how many people have liked, commented on, and shared a particular video, click on it.

Click on the Hashtags category to find the top trending hashtags to include in the captions of your TikTok ads. From here, you can specify a location and decide whether you want to see hashtags that TikTok’s editors have selected or those that are popular on the For You page. The hashtags can also be sorted according to how many videos or video views they have received by changing the date range to the previous 7 or 30 days.

When you click on a hashtag, you can see how many views it has and watch some of the top videos where the hashtag has been featured in the caption. Then you can watch some of the videos to see what makes them stand out from others on the platform.

Showcases

You can view a selection of TikTok’s ads along with additional details about them on the Showcases tab.

Once more, adding region, industry, and campaign objective filters will help you limit the videos you see. This time, there is a choice of specific ad formats, such as lead generation, auction, Spark ads, brand effect, branded hashtag challenge, creative tools, in-feed ads, and top view.

Click on any ads that grab your attention to find out more. You can watch the advertisement and learn more about the advertiser and their experience with TikTok while also seeing highlights from the advertisement. On the app, there is also data on how it has been doing.

You can learn how other businesses are using TikTok ads to market their goods and what kind of outcomes they’re seeing by conducting this kind of research. You might get some inspiration for your own advertisements by looking at the types of advertisements that similar brands to yours seem to be using the most.

2: Improve Your TikTok Ads Creativity

Insights is another feature found inside the Creative Center and can be accessed from the main navigation bar.

You’ll learn a few tips that TikTok has identified as best practices for producing effective ads here. As you create your ads, keep these in mind as they could help you get more impressions (the number of times your ad is on a screen).

Additionally, TikTok provides tutorials that will enable you to master transitions and advance your video production abilities. Many content producers enjoy experimenting with various transitions to add entertaining elements to their work, but they can be tricky to get right. You can find instructions for doing a sudden reveal, changing your clothes, and more in the Creative Center.

They make for an interesting video, so check them out and try filming a few of these transitions for yourself. Don’t give up too soon because it might take some practice.

3: Generate TikTok Video Ads via Your Desktop

You can make amazing videos without relying solely on your phone with the TikTok Video Editor. Instead, you can use this desktop application to edit and personalize your TikTok videos while also including music, fonts, and other elements that are licensed for TikTok.

If you haven’t already, you should first go to the TikTok Ads Manager and register for an account. You will then have access to the Video Editor and the tools necessary to create and publish advertising campaigns. After logging in, go to the main navigation bar and select Assets > Creative. The TikTok Video Editor will appear in the menu that appears after you click Create.

You’ll need to upload videos and images from your computer or pick files from your asset library in order to get started. You can then start editing your clips.

TikTok has tools for adding stickers, transitions, effects, text, and music. You’ll create a pretty impressive video for your TikTok marketing campaign in no time.

The Video Editor tool is perfect for its flexibility and accuracy because it gives you more control over editing each frame. Additionally, it is easier to use than editing on your phone.

4: Native TikTok Tools to Watch for

In the upcoming months, TikTok will also be releasing a few tools. What you need to know about them is as follows.

TikTok Dynamic Scene

With the Dynamic Scene tool, TikTok will take the content you’ve already created and divide it into multiple scenes using machine learning. Based on the preferences of your audience, those scenes will be combined into hundreds of ad variations. The most effective version of these variations can then be tested on various audiences.

With the help of this tool, you’ll be able to run the advertisements that are doing the best. It’s perfect if you want to create ads quickly and easily or have never done it before. TikTok will take care of creating multiple ads for testing instead of you having to do it yourself. Consider giving it a shot to see how it works for you.

Although the Dynamic Scene tool is expected to be quite powerful, advertisers cannot yet access it. Watch for its release and be prepared. This gives you plenty of time to produce some potential advertising material so you’ll be prepared when the Dynamic Scene tool becomes available on a permanent basis. You should see significant growth in your TikTok account.

TikTok Pop-Up Showcase

TikTok developed the Pop-Up Showcase to make your videos more aesthetically pleasing than ever in an effort to increase engagement. This tool is actually a collection of images and stickers that can be placed over videos.

The fact that these stickers are clickable and interactive is what makes it so unique. They could serve as your CTA, then. Use a sticker of a book to promote a new book, for instance, and encourage viewers to click on it to make a purchase. It’s an easy way to increase the engagement of your videos and direct viewers to the next action you want them to take.

Another tool to watch out for in the upcoming months is this one. You can be certain that once it is made available to all users, you’ll start to notice these stickers and images appearing in all of the most well-liked advertisements.

Conclusion

These tools will be helpful at every stage if you want to run TikTok ads that generate more revenue. Make your video ads more engaging by using them to learn what advertisements other companies are running. They’ll assist you in quickly developing into a master of TikTok marketing.