Social media is a powerful tool for all businesses to connect with users. You can use it to find new customers, drive traffic to your website, and keep in touch with existing clients. But managing all the different social networks using their consumer apps is, at best, time-consuming and slow, and, at worst, next to impossible. If you really want to run your social media properly, you need the right tools. Social media management tools enable you to automate, analyze, better control, and dive deeper into your social media accounts. These apps can post the same updates on all your social accounts, schedule future updates, and help you find the most appropriate and effective content to post and times to post it.
Why Do You Need a Social Media Scheduling Tool?
Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media?
There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one.
That’s why you need a social media scheduling tool to help you create and schedule content in batches so that you can also focus on monitoring, analytics, customer service, and more.
Not only that, but social media schedulers are helpful tools for planning out your social media content and ensuring your content calendar is filled with content that helps your bottom line. Create patterns and themes and keep everything in check, all with your scheduling tool.
Improve efficiency in your day-to-day tasks by taking advantage of a social media scheduler and improving your social media management processes.
The Top 10+ Social Media Management Tools
- Zoho Social
HootSuite is a social media management system for brand management. The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr, and Mixi. Additional integrations are available via HootSuite’s App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo, and YouTube.
- Manage multiple social networks
- Schedule messages and tweets
- Track brand mentions
- Analyze social media traffic
- 8 million+ satisfied users
|Manage social media feed.||Integrate Instagram well.|
|Manage different social media channels in one.||Managing events on FB.|
|Give specific access to users and managers.||The archive feature could be improved|
|Allows you to post at a particular time.|
|Cross channel content pushing.|
AgoraPulse is an all-in-one social media management tool that includes excellent scheduling functionality.
This is flexible publishing options allow you to schedule your content in advance at a preselected date and time. Then you can choose whether to publish once, schedule again, or program your posts to republish regularly.
You can publish your best-performing evergreen content again and again with the queue function, so you maintain a steady stream of content.
The ‘Queue Categories’ let you organize and categorize your queued content by time slot and topic so that your team always knows what content is going out when.
If you don’t want to schedule a post-by-post, you can plan and schedule a campaign offline – e.g. image posts, text/link posts, or posts from your favorite RSS feeds – and then bulk upload in one CSV file to the platform.
- Share your evergreen content again and again with the queue function.
- Organize and categorize your queued content by time slot and topic.
- Bulk upload content in one CSV file.
- View everything on the unified color-coded, content calendar.
- Create, assign, and approve content with team workflow.
- Schedule and queue content on your Android or iOS device.
Pros and Cons of Agorapulse
|Scheduling organic social media content across multiple platforms.||Automation for reporting on a monthly basis.|
|Customized social media reports.||No grid preview for Instagram.|
|Integration with a variety of different platforms.||No integration with Google My Business.|
Buffer is a software application for web and mobile that lets you schedule content to Twitter, Facebook, Pinterest, Instagram, and Linkedin from one dashboard.
It has limited scheduling functionality compared to purpose-built tools like SmarterQueue and MeetEdgar, or even all-in-one tools like Sendible and AgoraPulse, but it’s simple to use.
For starters, you can create a preset publishing schedule for each social account, so content always gets posted at the optimal time. And you can tailor your content for each network, so you can customize the tone, emojis, and hashtags to fit each one.
Scheduled content is added to your calendar so you can see at-a-glance what’s lined up for each social network.
Buffer is great for scheduling Instagram content. You can either schedule directly to the network (including a first comment where you can add hashtags, etc.) or plan posts in advance and get reminders to post natively
Pros and Cons of Buffer
|Buffer has a series of apps that work with the original app with loads of benefits.||Using all of Buffer’s features, including analytics and community management, can be very expensive for a small business.|
|Buffer has a very small learning curve.|
|It has great UI and UX.|
|The pricing model allows for users to only pay for what they use.|
SocialPilot lets you create schedules for postings on your social media profiles, pages and groups on Facebook, LinkedIn, Twitter & VK.com to increase engagement and make your presence felt.
Connect Unlimited Social Media Accounts
You can connect all your social media profiles including Facebook pages, Facebook groups, LinkedIn groups, and LinkedIn pages apart from Twitter, Facebook, and LinkedIn profiles. We also support leading Russian social network Vk.com
Easily Schedule Posts Across Multiple Social Media accounts
Automate Your Social Media Postings
SocialPilot helps you to engage your audience and generate new leads through automated postings even when you’re not around.
Apart from organic posts, you can schedule automatic posts from your feeds.
- Brand tracking
- Bulk uploader
- Canva Integration
- Content discovery
- Schedule LinkedIn posts
- Schedule tweets
- Scheduling Facebook posts
- Social media analytics
- Social Media Publishing
- Team Collaboration
Pros and Cons of SocialPilot
|The analytics feature is fairly well-laid out and is easy for clients to understand their reports||The interface is kind of outdated, but easy to get around|
|When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
|The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It’s also not an add-on or extra cost like other tools.|
Sendible is an all-in-one social media management tool designed to help solopreneurs and agencies manage and amplify their brands.
Social media scheduling is one feature out of an extremely deep feature set. While some all-in-one tools have limited scheduling functionality, Sendible is the opposite.
You can schedule social media posts individually, through queues or in bulk.
As you create content, you can use the ‘Smart Posts’ feature to tailor posts to each social network with relevant captions, hashtags, and emojis.
If you’re planning an entire campaign, you can create your content and schedule offline and then upload it in bulk to Sendible’s scheduler.
Everything is stored in the interactive calendar, so if anything needs adjusting, you can move the content around without any fuss.
And once you discover your best-performing content, you can recycle it with repeating schedules.
- Schedule social media posts, images, and videos individually or in bulk.
- Plan an entire campaign offline, then import in bulk to the scheduler.
- Tailor content to each network to maximize organic reach.
- Group posts into campaigns and schedule on separate queues.
- Recycle your evergreen posts with repeating schedules.
- Visualize and rearrange content on the interactive publishing calendar.
- Curate and share quality content with the RSS Auto Posting feature.
Pros and Cons of Sendible
|Easy to use.||Need to improve real-time monitoring options.|
|Option to schedule Google Posts to GMB listings.||Sometimes some problems with loading the dashboard.|
|Let’s your draft posts and publish them to Tumblr.||The module limit in reporting is hard to workaround.|
|Will get Social Media reports instantly.||Should lower the price. Price is high compared to Buffer.|
|Google Chrome extension available to schedule your content.||No option to manage Pinterest accounts now.|
Sprout Social is a social media scheduling tool used by leading companies across the globe to increase the efficiency of their social marketing efforts, community building and customer support via social channels such as Facebook and Twitter.
Sprout Social is headquartered in Chicago, Illinois, where our team of passionate and talented employees works tirelessly for our customers to continue to set the pace in the market. Sprout Social was founded in 2010 and is backed by the venture funds of Lightbank and NEA.
- Calendar view
- Facebook Analytics
- Google Plus integration
- Instagram Analytics
- LinkedIn integration
- Pinterest integration
- Reputation Monitoring
- Social CRM
- Social media analytics
- Social Media Automation
- Social media calendar
- Social media listening
- Team Collaboration
Pros and Cons of SproutSocial
|The dashboard is well organized||It is not currently viewed as a good investment|
|Messages are easy to locate||The number of social networks are limited|
|It is easy to publish posts on a schedule|
CoSchedule is the best way to plan your marketing and save a ton of time. Trusted by more than 10,000 bloggers, editors, and social marketers world-wide.
Editorial workflow and calendar software with various integrations, most notably WordPress, Twitter, FB, LinkedIn, Buffer, Google Analytics, Google Calendar, Evernote and Instagram.
- Marketing automation
- Social media analytics
- Workflow Management
Pros and cons of CoSchedule
|Visually represent your content in one centralized place||Social media scheduling exists, but we do run into publishing errors more often then we’d like.|
|Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)||The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we’re creating.|
|Create read-only calendars for stakeholders so they can view the upcoming items on your calendar||Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.|
|Better implement approval procedures|
Zoho Social is your social media marketing software for growing businesses. It helps you with real-time monitoring and actionable insights to create better content and build your social media presence.
Create, schedule, and publish great content across social media networks from wherever you are.
Reach out to the right audience at the right time with pre-publishing insights and the smart schedule feature.
Not connected to the internet? Work on your content offline and your drafts will automatically sync once you are online.
Listen to keywords & hash-tags on social media and engage with your audience in real-time.
Analyze your social media performance with statistics and reports.
- Multiple Account support
- Works Offline
- Real-time monitoring
- Team Collaboration
Pros and Cons Zoho Social
|Really easy to use!||Limited free trial.|
|Directly reply to comments and messages from Zoho Social.||Make it possible to manage multiple brands in one account.|
|Presentation – The initial layout is clean and simple to understand.||Lower monthly cost.|
eClincher is a powerful social media management tool, designed to help businesses efficiently manage social media presence and marketing activities. eClincher combines all the social media accounts into one place, a huge time saver. Businesses use eClincher to manage social media, increase brand awareness, publishing, engagement, monitoring, content curation, and social selling. We offer the best software for businesses, brands and agencies of all sizes.
- Social Media Management Tool
- Recycle Content
Pros and Cons eClincher
|Scheduling and duplication||Intuitiveness is somewhat lacking with some workflows.|
|Auto-posting with queues|
MavSocial is a social media visual & audio content management, visual analytics, and rich media publishing solution. The platform comprises a number of modules:
- Visual Content Management: Upload, store, and manage to a cloud-based library, all images, photo, videos, etc for owned, licensed, and UGC
- Plan Campaigns: Simple or complex social media cross-platform campaigns, including campaign calendar
- Schedule & natively publish Text, videos (not just YouTube links), and images to all major social media networks. Twitter audio tweets also supported
- Reporting: social network, social media campaigns & visual content engagement
- Teams & Brands: Organize all social media activities by brands (and sub-brands), teams, regions & countries
- Franchise and agency versions available
There is a free version available – sign up at www.getmavsocial.com -no credit card required
- Team Collaboration
- Visual analysis
- social media management tool
Pros and Cons MavSocial
|Automated publishing||Takes a while to get used to the interface|
|Facebook Ads functionality within the platform
|Track performance, engagement, messages, and campaigns|
|A free trial available|
|Curate content and graphics from the RSS feed|
|Monitor competitors through social listening|
MeetEdgar is a purpose-built social media scheduling and automation tool that makes it easy to publish your content on Facebook, Twitter, Instagram, and LinkedIn.
MeetEdgar lets you schedule, share, and recycle the posts you want, when you want.
It uses category-based scheduling like ‘Motivation on Mondays’, ‘Blog Posts on Tuesdays’, and ‘Inspiration on Fridays’. Each category has its own color-coded queue, so it’s easy to see at-a-glance what type of content is on the schedule.
MeetEdgar continues to publish and reshare content, even when you reach the end of your queue. It simply goes back to the beginning and starts again.
But Twitter’s rules prevent you from reposting the same content, so MeetEdgar created its ‘Variations’ tool to help you reshare the same content with a unique twist.
You can add as many variations as you like to keep your posts fresh. And if you want some inspiration, MeetEdgar’s ‘Auto Variations’ tool automatically generates a selection of quote-worthy text from articles or blogs that you can use.
Pros and Cons MeetEdgar
|The library is done very well. It posts content on a last-in-first-out basis and it lets you add multiple variations of posts for the same piece of content.||The reporting is very limited. There’s no dashboards or easy way to track how your posts are performing.|
|It’s very user-friendly and it’s easy to get a hang of it.||Honestly, that’s the only recommendation I have—everything else works great!|
|It’s easy to manage multiple accounts at once.|
SmarterQueue is a purpose-built tool for scheduling your social media updates on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
This social media management tool uses categories to manage different types of content; e.g. blog posts, questions, quotes, self-promotion, etc. Each category has its own queue with its own posting plan. Putting this all together means your scheduled posts provide the right mix of content to your audience.
Recycling times for evergreen content is separate for each category. So, for example, your ‘quotes’ might get recycled every 45 days while your ‘blog posts’ repost every 30 days.
And when you add evergreen content to your schedule, you can set it to expire after being posted a specific number of times or after a particular date.
SmarterQueue’s categories are also color-coded, so you can see at a glance what your schedule looks like in the calendar. If anything needs adjusting, you can drag-and-drop a post to a revised date and time.
The built-in ‘Analytics and Reports’ provide actionable insights such as your optimal posting schedule based on how your content performs on each social network. Plus, you can also see which hashtags get the most engagement.
- Use content categories to schedule the best mix of content.
- Save time reposting with evergreen recycling.
- Visualize scheduled content in the drag-and-drop calendar.
- Analyze your performance to fine-tune your schedule.
- Discover the best-curated content to share with smart search.
Pros and Cons SmarterQueue
|User-friendly and intuitive dashboard. It won’t take you hours to figure out how to use it!||Similar to Edgar, SmarterQueue will take a lot of time upfront to create and curate your content library.|
|Easily filter your scheduled posts by account, category, type, or content.||No free option.|
|Effortlessly categorize a post as evergreen or one-time, OR set an end-time for a post to be recycled due to seasonal content.||Pinterest is coming soon, but not yet available.|
|Drag-and-drop calendar that is smart and intuitive.|
|If the plans or pricing aren’t exactly what you’re looking for, you have the option to customize your own plan.|
|Save 15% if you pay annually.|
|If you don’t upgrade your plan immediately after your free trial, your queue is paused and all of your posts in your content library are still saved.|
So these are the list of best social media management tools in 2020 which can help you to handle and manage your social media accounts. These tools can help you to grow your business and generate leads through social media.